tbryceadvisors.com Blog

Why can’t car dealers be like bike shops?

May 25th, 2007

If you have ever had reason to wander into a bicycle shop, you will typically find one thing in common: attentive, knowledgeable salespeople. Now I am sure there are some snooty, pretentious bike shops out there, but I feel pretty confident those are the exception to the rule. I was reminded this week just what great customer service can look like. I recently had my bike stolen, so I am in the market for a replacement. My first stop was Kozys cyclery (www.kozy.com), a chain of 4 stores in Chicago. Brian, the gentleman that helped me took the time to explain the pros and cons of various models, emphasizing why he felt certain bikes represented the best value. He explained to me that his job was to make sure I wound up with the best bike for me. Once I zeroed in on a model that seemed to fit, he suggested that I go online since I could save $70 by printing out a coupon and bringing it into the store. Now of course I am going to shop some other stores before making a purchase, but with the type of service I received at Kozys you can guess who has got the best shot at getting my business!

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