tbryceadvisors.com Blog

American Express “get’s it”

April 24th, 2007

I continue to be impressed with American Express in terms of how they come up with new “bells & whistles” for their product. For instance, did anyone check out the online auction that Amex kicked off last week? Each day for 2 weeks, a different all-inclusive trip was featured at www.mylifemycard.com/gotravel. Destinations include South Africa, the Greek Islands, etc.. The trips become available in the morning, and the price drops every 20 minutes until someone bids for it. Now granted, the prices start out pretty high and given the income of many Amex cardholders, it may be tough for the “average joe” to snag one of these trips. But what is cool is that Amex has taken something “ordinary” (using your credit card to travel), and made it into something FUN that taps into folks’ love of games of chance. Smart thinking, American Express!

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