New web site for Starwood members
April 23rd, 2007
I see that Starwood has launched a new web site called www.thelobby.com. It is meant to highlight “what’s hot” for the frequent traveler, although most of the space is devoted to various Starwood properties. However, there were a couple of interesting articles when I visited the site, including one about a neat product that works as a sun shade for your laptop. All in all, I thought “the lobby” was a good example of Starwood understanding that it’s target wants to be “in the know”.
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1. AS | April 26th, 2007 at 3:51 pm
I took a look at the lobby site when Starwood first posted it. I think it is definitely a way to keep me coming to their site if not to book a reservation , then to find out information. Very smart on their part!
AS
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